How Social Media Helps Design Amazing Custom Homes

Custom homes make way for social media with Pinterest and Houzz.

By Lana Bingham

Tampa home builders understand the importance of social media. While Facebook, Twitter and YouTube help us to communicate and interact with our prospects, realtors and customers, social media is capable of much more. Social networks such as Pinterest and Houzz allow potential home buyers an easy and engaging way to customize and create their very own dream home.

Anyone interested in building or designing a custom home can easily get hooked on Houzz. Their site includes a collection of over 400,000 home-related photos, arranged by style, space, or metropolitan area. As a member of this site, Javic Homes allows users to browse through our previous and current custom home projects to find design inspirations and add them to their own personal ideabooks. This technology bridges any “idea gaps” between custom home builder and buyer, by creating a visually-detailed book that displays exactly how a customer wants their home to look like. A customer’s photo ideabook is an excellent tool to have during the design planning process, making it much easier for the designer to visualize the home’s style, layout and finishes.

According to recent research, Pinterest has quickly become the third most popular social network in the United States, allowing users to search photos by category and create their own online photo bulletin boards. Fellow pinners can also interact with one another by liking, commenting or re-pinning other user’s photos. Javic Homes interacts with customers by pinning photos of our current and previous homes, to better determine each customer’s unique preference. Pinterest photo boards allow customers to select and save photos of the home they are looking to build. These photo boards can then be applied to the design plans and finish selection process.

Customers can utilize these budding social media sites to easily visualize and design the home of their dreams. Imagine a virtual playground of possibilities, allowing people to select and organize every detail of the home they desire. Once you create an online photo book/board of design preferences, it can be shared with us and utilized to build your custom home. Using these new social media tools to interact with potential home buyers and existing customers has been very effective for both visualization and communication purposes. We greatly appreciate and enjoy those who are interacting with us online, and encourage the rest to get social with us!

Follow us on our Blog & Social Networks -

Javic Blog:  http://www.javichomes.com/blog/

Facebook:  http://www.facebook.com/javichomes

Twitter:  http://twitter.com/#!/javichomes

YouTube:  http://www.youtube.com/user/jondsolomon?feature=mhum

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Stacey Russ April 13, 2012 at 12:51 AM
Agreed! Houzz is an excellent site for finding home remodeling ideas. And if you are looking for a professional to help, you can check out their directory of contractors. AV Carpentry Solutions is an example of a local audio-video and carpentry business that had shares pictures of their projects through Houzz. You can also find businesses like AV Carpentry Solutions taking advantage of social media marketing like FB, Twitter, LinkedIn & Google+ to connect with local customers.
GirlyGalTal April 24, 2012 at 01:38 AM
I really enjoyed reading this article! Thanks!
Javic Homes April 24, 2012 at 05:15 PM
Thank you! It is interesting to see how sites like this can not only connect home builders with customers but also create more efficient communication.


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